Phone Attribution 101: How to Tie Calls Back to Ads (Google LSA, PPC, Meta)

Line art illustration showing a smartphone connecting via dotted lines to Google LSA, PPC search ad, and Meta icons on a white background.

Central phone icon with dotted lines connecting to various sources like megaphones, website, referral note, directory, car wrap and contact book.

Three panel infographic showing funnel, calendar, and revenue icons linked to channels like search, social, and PPC via dotted lines.

Sequential diagram of four blocks depicting tracking numbers, platform analytics, lead outcome checklist, and reporting icons with dotted connectors.

Person examines a board with stopwatch thresholds and stacked attribution levels connected to a phone icon via dotted lines.

Magnifying glass highlights phone numbers across website headers, maps, ads, business cards, email signatures, and a billboard.

Three panels showing one number per channel, multiple numbers per campaign, and dynamic number insertion on a website with dotted lines.

LSA phone number splits into call and message paths with icons for qualified leads, bookings, and job types connected via dotted lines.

Illustration of call conversions from search ads and dynamic website numbers with 60‑second timers and dotted lines to a phone.

Two panel illustration showing a social ad call button leading directly to a call and a click leading to a website with a dynamic number.

Phone call icon connecting to categories like new lead qualified or not, booked, existing customer, and spam in a table.

Two‑column comparison of common mistakes with red Xs and checklist actions like tracking numbers and UTMs with green check marks.